Reception

Overall this was a very successful social media campaign. In addition to being seasonal and culturally relevant, the post greatly helped in the promotion of my thesis show's gallery opening later that week. My friends and followers loved seeing a funny twist on an iconic fall aesthetic, and it was shared very widely by influential social media users in New York City and beyond.

While many campaigns are measured by numbers and figures, what was so special about this one was the social effects. The rest of my stay in Brooklyn that season people I encountered told me how much they enjoyed the photos, with one person referring to the look as 'Pumpkin Girl Autumn.' I couldn't be happier with the results!

Ms Pat Portraits