What makes an organization you can trust? For this interior design company based in Miami's Leah Arts District, I went for a visual language that would convey both a structural blockiness and a sense of modern stability. On Brutal's showroom facade water-jet cut aluminum letters are mounted as if floating on a wall of pure blankness and potential. When creating an entirely new visual identity for Brutal Ceilings LLC, it was also important to depict the organization as weightless, being their product is moulded of the lightest of sanitary plastics.